Print · Digital · Brand · 2023–2024
Louisville Pride Foundation
Sustained creative partnership with LPF — newsletters, event campaigns, brand stationery, and two years of Pride 5K graphics.
Eight pages that have to work in someone's mailbox.
Louisville Pride Foundation's print newsletter is a direct mail piece that lands on doorsteps, gets picked up at community gathering spots, and ends up on refrigerators and coffee tables. It needs to communicate organizational momentum, celebrate community, and motivate donors — all before the reader puts it down.
The Fall 2023 issue is an eight-page self-mailer: front cover, feature spreads, program updates, and a back cover with a donor call to action. The design reflects LPF's brand — bold, warm, community-rooted — while delivering the density of content a nonprofit newsletter requires. Every page is built around the reader's experience, not the organization's convenience.
Typography, color, image treatment, and layout hierarchy were all developed from scratch to align with LPF's visual identity and to give each section its own visual register without losing coherence across the full document.
A night on the water, sold in every format.
Belle Cruise is one of LPF's signature fundraising events — a dinner cruise on the Belle of Louisville. The campaign required assets across every relevant channel: a vertical event poster, a square Instagram graphic, a wide Facebook timeline graphic, and a banner for the Events.com ticketing page. Each piece works independently in its native format while drawing from the same campaign visual language — warm evening light, the iconic riverboat, and the specific energy of a dressed-up night out for a cause.
Brand identity applied to every piece of paper LPF sends.
A stationery suite is where brand identity gets tested against real-world constraints — fixed dimensions, postal requirements, cost-per-piece economics. The LPF stationery system covers business cards, letterhead, a standard #10 business envelope, and a remittance envelope for donation mailings. Every piece carries the same type system, color palette, and mark — so whether a donor receives a letter, pays a bill with the remittance envelope, or gets a card at an event, they're in the same visual world.
Business card — front & back
Letterhead
#10 envelope
Remittance envelope — 3 sides
Two years, same race, evolving campaign.
The LPF Pride 5K is an annual fundraising run that requires a full asset package: event poster, Facebook event banner, and platform-specific graphics for ticketing and registration. Designing the same campaign two years in a row means managing continuity and evolution simultaneously — the 2024 campaign retains the recognizable energy of the 2023 work while pushing the design language forward. The comparison here shows how a recurring event identity develops without going stale.
2023
2024
Monthly newsletters designed to be read, not deleted.
LPF's monthly email newsletters keep the community informed and engaged between events — program updates, advocacy news, volunteer opportunities, donor recognition. Designed for Mailchimp distribution, each issue holds a lot of content without feeling like a dump. Clear section hierarchy, consistent use of the brand palette, and rhythm across issues are what distinguish a newsletter people actually open from one they don't.
