Amanda Foley Byard Legacy Scholarship — fundraising collateral

The Amanda Foley Byard Legacy Scholarship supports recovery workers pursuing higher education — and the fundraising materials needed to carry the emotional weight of that mission while driving people to donate.

The evergreen flyer leads with a full-bleed photo of a scholarship recipient alongside a bold headline: "ONE gift. UNLIMITED impact." A testimonial from a first-place recipient grounds the pitch in a real person's story. The butterfly motif — teal and illustrated — runs through the piece as the campaign's signature visual element, referencing the "Recovery Butterfly Effect" concept.

A QR code and URL give donors a clear path to give. The design has to do two things at once: honor the legacy of a person who meant a great deal to this community, and be direct enough that a stranger picks it up and takes action. I also produced a presentation slideshow for the annual award ceremony.