Campaign Design · Social Media · Advocacy · Reproductive Justice · 2023
Sister Song — The Hateful Eight
A social media campaign naming and explaining eight pieces of anti-trans legislation moving through the Kentucky General Assembly.
Eight bills moving fast. The design has to stop a scroll and let the information do the work.
Sister Song is a national reproductive justice organization, and this campaign was a rapid-response project: eight bills targeting trans Kentuckians were moving through the legislature simultaneously, and the organization needed to get clear, accurate information in front of people fast.
I designed a five-post social media series — one per batch of bills — that names each piece of legislation by number, describes its harm in plain language, and carries the campaign hashtag #FightHateKY. The visual treatment is bold and intentional: abstract wavy color fields in purple, coral, and orange, typeset with the "Hateful Eight" headline and Sister Song's wordmark.
The design has weight. The legislative session was moving fast and the stakes were real. This is the kind of project where the design has to get out of the way and let the information do the work — but it still has to stop a scroll.
