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All Work

Print · Signage · Bilingual · Information Design · Social Media · 2023–2024

UK Pregnancy Empowerment Project

Signage, bag stickers, informational booklet inserts, and social media graphics for a free reproductive health resource program on campus.

Year
2023–2024
Client
University of Kentucky reproductive health program
Scope
Print, signage, bilingual materials, social media
Deliverables
Signage, bag stickers, booklet insert series, infosheet, social graphics
UK Pregnancy Empowerment Project — signage system (English)
The brief

Materials that college students will pick up quickly and understand without a lot of reading time.

The UK Pregnancy Empowerment Project offers free reproductive health supplies — pregnancy tests, prenatal vitamins, and morning after pills — to students, no questions asked. The materials needed to communicate warmth and accessibility while meeting the practical needs of a health services setting.

The signage system leads with the goods: illustrated contraception and reproductive health items organized around the UK mark and the program name. The English and Spanish versions maintain identical layouts, treating both languages as primary. Bag stickers provide product-specific identification for each of the three supply types.

The booklet insert series gives each supply type its own four-panel insert — how it works, when to use it, what to know. Each set is visually consistent but color-distinguished by product type. A two-page reproductive wellbeing infosheet and two social media graphics round out the suite.

The work is friendly without being condescending. These are materials for students who will pick them up quickly and need to understand them without a lot of reading time.

UK PEP bag sticker — Morning After Pills
UK PEP bag sticker — Pregnancy Test
UK PEP bag sticker — Prenatal Vitamins
UK PEP booklet insert — Morning After Pills, page 1
UK PEP Reproductive Wellbeing Infosheet
Deliverables
Signage (English + Spanish) Bag stickers — 3 variants Booklet insert sets (4pp) — 3 variants Reproductive Wellbeing Infosheet (2pp) Social media graphics — 2